Laranjeira is a Portuguese name meaning "orange tree". It was the last name of my great-grandmother. The idea of this brand is to further explore Brazilian fashion and open its creativity to the rest of the world, seeking to spread the Brazilian passion and its sublimeness. It is inspired by nature's flora with a focus on fruits exploring the love field of energetic colors.
This brand focuses on the bridge contemporary market. It is all about a mix of classy and modern, sophistication and boldness, having the goal to make the customer feel their best self wearing the garments.
About the Brand
Customer
This brand is for the 20-35-year-old woman who is in love with traveling and seeing the world wearing her fashion-forward looks. She wants to stand out and express her true self through her outfits. This woman is classy, bold, sophisticated, and has a profound love for the beach and summer. For that reason, she will always spend her summer in Europe enjoying the trendy places and looking for picture-worthy spots. Her day-to-day life is not a vacation, she is a young businesswoman and an Instagram influencer who is always looking through the future and who she will be in a few years. She cares about her goals in life and focuses on achieving them.
Key Competitors
The main competitors for this brand are Vix Swimwear, Adriana Degreas, and Tj Swim. Vix and Adriana are both Brazilian brands while Tj is an Australian brand, all have international fame, and women from all over the world buy from them. That is what Laranjeira Swimwear focuses on. The customer and style are both very similar, bold, and sophisticated, even though the price points can be very different.
Vix Swimwear: $150-$300
Adriana Degreas: $190-$500
Tj Swim: $50-$150
Prices
The size range goes from XS to XL. The prices vary from $70 to $420. The "canga" is the lowest price and the coverups are the highest prices. The two-piece bikini can be sold separately top and bottom, so that if the customer needs a bigger top and a smaller bottom they can do that.
Canga: from $70 to $100
Two-piece bikini: from $110 to $180
One-piece bikini: from $170 to $250
Coverups: from $270 to $420
Silhouettes
The silhouette in this collection is all about flowyness and movement. It focuses on emphasizing the feminine curves. There are different garments that will be portrayed in different ways, such as one-piece and two-pieces bikinis, coverups, and the Brazilian “canga”. Every garment will be fluid and shown as a weightless illusion flying through the air.
Collection
Theme
The theme for this collection will focus on Brazilian tropical flora, with a lot of different kinds of fruits. The season will be Spring and Summer 2021. There will be a mix of prints, styles, and colors. All of the pieces can be mixed and matched in any way.
7- Look and Technical Flats:
Trend
Doneger Creative Services SS 2021
The trend for this collection focuses on fabrics and colors. The materials stated on DCS are transparent and flowy which is exactly what the brand is going for as well as crochet pieces. Concerning the colors, they are all vibrant and happy, and the brand focuses on colors that remind fruits which are very vibrant
Color and Print
Fabrics and Trims
“Womenswear Forecast SS21.” The Doneger Group, www.doneger.com/dcs/Forecasts/SS21-Forecast-Womens.html.
“Womenswear Forecast SS21.” The Doneger Group, www.doneger.com/dcs/Forecasts/SS21-Forecast-Womens.html.
Weft Knit 1x1 Rib (85% Polyester, 15% Elastane)
Crepe Georgette (90% Silk, 10% Elastane)
Dimity (90% Organic Cotton, 10% Elastane)
Crochet thread light worsted (100% Organic Cotton Color: any from the palette)
Metal orange charm (Size: 1 in Color: Gold)
Plastic beads (Size: 1/2 in Color: Turquoise)
Plastic buckle covered in Weft Knit 1x1 Rib (Size: 4in x 2in Color: any from the palette)
Patch Apliqué in Weft Knit 1x1 Rib (Size: may vary Color: any from the palette
Laranja
Rosa Pitaya
Roxo Uva
Azul Mirtilho
Verde Kiwi
Amarelo Banana
Salada de Frutas
